2026/11/11
Appointed for 11 consecutive years ♪ Korilakkuma was appointed as “Tochigi Strawberry Ambassador” again this year!
“Korilakkuma” has now been appointed as “Tochigi Strawberry Ambassador” by the National Federation of Agricultural Cooperatives Tochigi Prefecture Headquarters (JA Zenno Tochigi) on 2026/11/10 (Tuesday)! It will be 11 years in a row with this inauguration ♪
Click here for Tochigi's strawberry ambassador art produced in Reiwa 9 ☆


Korilakkuma's strawberry ambassador art will be displayed on posters of the 3 varieties “Tochiaika,” “Tochiotome,” and “Skyberry,” which represent the strawberry kingdom, and pop displayed at stores, etc., and will liven up Tochigi strawberries ♪
About Korilakkuma's encounter with Tochigi Ichigo
One day, Kaoru, an office lady who lives with Korilakkuma, bought a strawberry called “Tochigi's Tochiotome” from Korilakkuma. Korilakkuma, who loves strawberries, is delighted! When Korilakkuma eats a bite of Tochigi's Tochiotome, he is surprised at how sweet and delicious the strawberries are! Korilakkuma loved strawberries more and more. Also, they seem to be interested in the recently popular “Tochiaika”...
Korilakkuma appeared at the Reiwa 9th Strawberry Kingdom Tochigi Distribution Meeting!
On 11/10 (Tuesday), the “Reiwa 9 Strawberry Kingdom/Tochigi Distribution Meeting” was held at Hilton Tokyo Odaiba, and Korilakkuma appeared at the strawberry ambassador appointment ceremony! On the stage, they were asked to play a letter with “Tochigi Strawberry Ambassador” written on it, and they also participated in a commemorative photo.

Korilakkuma's “Tochigi Strawberry Ambassador” Initiatives
As the “Strawberry Ambassador for Tochigi,” we are planning to carry out various projects such as stage events, greeting events, and other video appearances and orientations in the future. Details will be announced again on SNS etc. Please look forward to the activities of “Tochigi Strawberry Ambassador” Korilakkuma, which is now in its 11th year ☆











