Collaboration campaign overview
- Event period
- 2026/11/17 (Tue) AM 10:00 ~ 2026/12/22 (Tue) AM 9:59
- Target stores
- Matsuya and Matsunoya from all over the country

2026/11/11

You can get original goods at Matsuya and Matsunoya all over the country! Furthermore, the second campaign to win prizes will also be held on SNS!

A vinyl pouch that can be conveniently used to hold stickers and small items! For each order of 1 item from the target menu, you will randomly receive 1 “Sumikkogurashi Slider Pouch” (6 designs in total) limited to the Matsuya/Matsunoya x “Sumikkogurashi” collaboration!
[Target menu] ・Matsuya Okosama beef stew exciting set ・Matsuya Okosama Curry Exciting Set ・Matsunoya children's plate *The Matsuya/Matsunoya attached store will be offered as the “Matsuya Okosama Beef Mezukuwaku Set” and “Matsuya Okosama Curry Waku Waku Set.”
[Distribution period] 2026/11/17 (Tue) 10:00 to 12/22 (Tue) 9:59 *Ends as soon as they run out ※There are 6 types in total; you cannot choose the type. *Orders from Matsuben Net/Matsuya Mobile Order and Matsuben Delivery are also eligible. *Matsunoya does not offer takeout or matsuben delivery. *Please contact each store for the prize distribution status. *As soon as distribution of collaboration-limited original goods is no longer available, Matsuya will switch to distributing “Matsuya Original Paper Crafts” and Matsunoya will switch to distribution of “regular season gifts.”
The “Sumikkogurashi Slider Pouch Complete Set” will be won by lottery!

If you follow Matsuya Official X during the campaign period and repost the target post, you can participate in the lottery to win the “Sumikkogurashi Slider Pouch Complete Set” and “Matsuya Points 5,000 points”!
[Winning Prizes] ・Sumikko Sumikkogurashi Slider Pouch Complete Set ・ “Matsuya Points 5,000 pt”
[Application period] 2026/11/17 (Tue) 10:00 to 2026/11/29 (Sun) 23:59
[Matsuya Official X Account] [@matsuya_foods] (https://x.com/matsuya_foods)
※The image is an image. There may be slight differences from the actual product.
[Contact] Matsuya Foods Holdings Co., Ltd. https://www.matsuyafoods-holdings.co.jp/voice/