2026/09/30
Matsuya and Matsunoya Demikko Gurashi collaborations will be held nationwide ♪
You can get original goods at Matsuya and Matsunoya all over the country! Furthermore, a campaign to win prizes will also be held on SNS!
Collaboration campaign overview
[Event Period] 2026/10/6 (Tue) AM 10:00 ~ 2026/12/22 (Tue) AM 9:59
[Target Stores] Matsuya and Matsunoya from all over the country *Available menus and prices may vary depending on the store.
▼ Campaign site https://www.matsuyafoods.co.jp/sumikkogurashi/2026fltm/
Order the target menu and get a “Sumikkogurashi Reflector Key Holder” as a gift!
A convenient key holder that reflects when exposed to light in a dark place, and you can even write your name on the back! For each order of 1 target menu item, you will randomly receive 1 “Sumikkogurashi Reflector Key Holder” (6 designs in total) limited to the Matsuya/Matsunoya x “Sumikkogurashi” collaboration!
[Target menu] ・Matsuya Okosama beef stew exciting set ・Matsuya Okosama Curry Exciting Set ・Matsunoya children's plate *The Matsuya/Matsunoya attached store will be offered as the “Matsuya Okosama Beef Meisha Waku Set” and the “Matsuya Okosama Curry Waku Waku Set.”
[Distribution period] 2026/10/6 (Tue) 10:00 to 11/17 (Tue) 9:59 *Ends as soon as they run out ※There are 6 types in total; you cannot choose the type. *Orders from Matsuben Net/Matsuya Mobile Order and Matsuben Delivery are also eligible. *Matsunoya does not offer takeout or matsuben delivery. *Please contact each store for the prize distribution status. *As soon as distribution of collaboration-limited original goods is no longer available, Matsuya will switch to distributing “Matsuya Original Paper Crafts” and Matsunoya will switch to distribution of “regular season gifts.”
The second round is scheduled to be held from 11/17 (Tue)!
The second round is scheduled to be held from 10:00 on 2026/11/17 (Tue)! Please look forward to it ♪
A follow and repost campaign will also be held!
The “Sumikkogurashi Reflector Key Holder Complete Set” will be won by lottery!
If you follow Matsuya Official X during the campaign period and repost the target post, you can participate in the lottery to win the “Sumikkogurashi Reflector Key Holder Complete Set” and “Matsuya Points 5,000 pt”!
[Winning Prizes] ・ “Sumikkogurashi Reflector Key Holder Complete Set” ・ “Matsuya Points 5,000 pt”
[Application period] 2026/10/6 (Tue) 10:00 to 2026/10/18 (Sun) 23:59
[Matsuya Official X Account] [@matsuya_foods] (https://x.com/matsuya_foods)
※The image is an image. There may be slight differences from the actual product.
[Contact] Matsuya Foods Holdings Co., Ltd. https://www.matsuyafoods-holdings.co.jp/voice/
