San-X's first brand commercial is born! “Night Together Edition”

San-X's first commercial “Night Together: 30 Sec/15 Seconds,” featuring characters such as Rilakkuma and Sumikkogurashi, will be broadcast sequentially on TV commercials and digital distribution starting 8/17 (Monday) ♪

The stage for the new commercial is “Night,” which ended the day. The characters of San-X gently snuggle up to those who sleep peacefully.

I want to spend my time laid-back every day, honestly, I can't work that hard... Precisely because they are “together all the time,” such as stationery and stuffed animals, San-X wants to be an entity that is always close to each person's true intentions and softness of heart. With that in mind, I drew the characters.

Characters such as Rilakkuma Yasumikko Gurashi, Ishiyowa-chan, and even characters they've been friends with for a long time, such as Tarepanda and Kogepan, will appear. Each item will also be on sale.

Please take a break and immerse yourself in the world of San-X ♪

■CM title “Night Together: 30 Sec/15 Seconds”

■Broadcast start date/period It will be broadcast sequentially on TV commercials and digital distribution from 2026/8/17 (Mon) to 8/31 (Mon)

■CM viewing URL “Night Together Edition 30 Seconds”: https://youtu.be/m0twUxT3ueQ

“Night Together 15 Seconds”: https://youtu.be/sZIq4xn7uI4

■Broadcast area Kanto area (1 metropolitan area and 6 prefectures): TBS TV, Nippon Television, Fuji Television Kansai area (2 prefectures and 4 prefectures): Yomiuri TV Mainichi Broadcasting Asahi Broadcasting Television

■Digital distribution ・Video media YouTube (SAN-x Channel), TVer, ABEMA *It will be distributed sequentially from 8/17 (Monday). The distribution medium and timing are subject to change. ・SNS X, Instagram, TikTok