The fourth “Nippon Department Store x Sumikkogurashi” project will be held from 8/7!

“Making Japanese department stores interesting.” Based on the concept, the fourth product of the limited-time collaboration project “Nippon Department Store x Sumikkogurashi” will begin selling at Nippon Department Stores from 2026/8/7 (Friday) at Nippon Department Stores, which select and sell specialty foods and miscellaneous goods from all over Japan!

In the fourth installment, 4 new practical goods will be introduced that will make summer outings even more fun and colorful, using illustrations of Sumikko and the others on the theme of “Japanese festivals” drawn specifically for this collaboration project.

Illustrations drawn by Sumikko and the others, with lanterns and taiko drums in their makeup, are now perfect daily goods for summer.

Happy style key chain 990 yen That specially made “Omatsuri Hokujou (Happi),” which is very popular at the “Nippon Department Store Shokuhinkan” experiential photo spot in Akihabara, Tokyo, is now available as a cute mini acrylic key chain! If you wear a hippie that has been realistically recreated from the back side, you can enjoy the festival feeling with Sumikko and the others anytime, anywhere.

＜Other products sold in the fourth installation＞

・ Marshmallow sticker 1,100 yen ・Clear pouch 1,540 yen ・Bottle 1,980 yen

Since the first release in January, we are proposing “Strawberry Milk Syrup,” which has been very popular due to its rich flavor, as a luxurious “gochisou shaved ice syrup” this summer.

“Nippon Department Store x Sumikkogurashi” Collaboration Project Vol.4:2026/8/7 (Fri) ~

Click here for details ▽ https://www.nippon-dept.jp/shop/t/t1304/

[Contact] Nippon Department Store Co., Ltd. Contact form: https://www.nippon-dept.jp/shop/contact/contact.aspx