“Calpis” x San-X Universe Tanabata collaboration project started ☆

The first collaboration between “Calpis” and the San-X Universe, which started on 4/20 (Monday) Furthermore, a Tanabata-limited project has started!

To commemorate Tanabata, the birthday of “Calpis,” a Tanabata-limited collaboration video will be released on 6/26 (Friday)! Let's drink “Calpis” and go to the Milky Way with popular characters from the San-X universe ☆

The video can be viewed from the following URL. URL: https://www.calpis.info/san-x/

Also, from the same day, an X (formerly Twitter) campaign will be launched to generate a strip of paper with a character design from the San-X universe with every request you have entered Ta on it! You can choose from all 4 designs: Sumikko Gurashi, Sauce Panda, Kogepan, and Rilakkuma ♪ Let's make an original tanzaku and post it!

Project name: Enter your wishes and make an original tanzaku! campaigns Implementation period: 2026/6/26 (Fri) to 7/7 (Fri)

▼Click here for details “Calpis” Polka Dot Communication X Official Account (@calpis_mizutama) https://x.com/calpis_mizutama

The campaign to win the “Calpis Drink Kit”, where you can enjoy making “Calpis,” is also continuing!

▼ Drink “Calpis” kit contents ・Cup pair set It's even more delicious if you drink it together! A pair set of Cup designed to be unbreakable.

・Silicone tray It's safe because it's made of silicone! A silicone tray for making cute ice and ice cream.

・Mini pitcher A mini pitcher made of unbreakable material in a mini size that even children can pour in.

· Madler It's delicious ♪ Let's mix it in a circle! muddler.

Project name: “Calpis” Drink Kit Present Campaign Implementation period: 2026/5/18 (Mon) to 9/18 (Fri) Target products: “Calpis” (for dilution), 470 ml, various types (1 bottle: 1 point) You can apply once with 3 points by completing the questionnaire and registering the receipt/purchase certificate for purchasing the target product.

▼Click here for details https://receipt-line.com/calpiskit_cp/

• “Calpis” and “CALPIS” are registered trademarks of Asahi Drinks Co., Ltd.

[Contact] Asahi Drinks Campaign Common Office TEL: 0120-332-433 (free/operator compatible) E-mail: support@asahiinryo-cpjimukyoku.jp Service hours: Weekdays 10:00-17:00 (excluding Saturdays, Sundays, and holidays)