Fuji-Q Highland “San-X Paradise” will open on 2026/8/1 (Sat)!

The opening date for the new area “San-X Paradise,” where you can enjoy the world view of San-X characters born within Fuji-Q Highland on a permanent basis, has been decided on 2026/8/1 (Sat)!

Various contents such as attractions, shops, and restaurants are now available ♪ Once you step into the area, characters greet you everywhere, and of course you can fully enjoy the world view of the San-X universe, and you can also spend Ta moment of relaxation. Also, a ceremony is scheduled to be held on the day of opening ☆

Please pay attention to Fuji-Q Highland, which is exciting at “San-X Paradise” this summer!

When it opens on 2026/8/1 (Sat), 2 models of outdoor attractions will be introduced! Furthermore, 1 indoor attraction model is also scheduled to open this fall or later ♪ Details will be announced as soon as they are decided.

1. “Rilakkuma's Rolling Sweets Buffet”

It's a pendulum-shaped outdoor attraction where you can enjoy the feeling of a boat trip with Rilakkuma on a sweets ship full of cookies and cream ☆

Riding capacity: 32 people Height limit: 120cm or more *Those over 120 cm and less than 140 cm must be accompanied by an attendant of middle school age or older Age Restriction: Not available for children under elementary school age

2. “Sumikkogurashi Balloon Cupcakes”

It's an aerial rotating outdoor attraction where you can enjoy walking in the air together while riding Sumikkogurashi's balloon cupcakes ♪

Riding capacity: 32 children only, 16 adults only Height limit: 90cm or more Age Restriction: Not available for children under 3 *Preschool children and those over 90 cm and under 105 cm must be accompanied by an attendant of middle school age or older

This is an indoor photo studio with an eye-catching cute exterior with a camera as a motif. You can meet “Rilakkuma” and “Tokage” wearing “San-X Paradise” costumes, and enjoy special greetings and commemorative photos that can only be experienced here.

Age restrictions: none *Preschool children must be accompanied by an attendant of middle school age or older

We will set up arcade games that you can enjoy casually, such as games where you roll a ball and aim for the goal, and games where you use a hammer to fly a ball. Those who succeed in the game can get original prizes!

The shop is wrapped in a glamorous, palace-like atmosphere. We have over 150 types of San-X Paradise exclusive goods, such as headbands of characters from the San-X universe, stuffed animals, key chains, and stationery. We also recommend wearing your favorite headband and enjoying going around the park with the characters ♪ Inside the shop: Approximately 200 square meters

A restaurant where you can enjoy food with San-X characters in a Poppu interior reminiscent of an American diner. There are menus that look fun, such as “Rilakkuma's Rolling Curry,” “Shirokuma's White Stew,” and “Nyan Nyan Cat's Strawberry Parfait” ♪ Drinks come with random charms. You can experience a slightly special moment spent with the characters. In addition to in-store seats, there are also terrace seats where you can enjoy a meal while looking out at the park, and the total number of seats is 180. There are also sofa seats, so families can use it with peace of mind. Restaurant: Approximately 520 square meters Number of seats: 140 seats in the store/ 40 seats on the terrace

A ceremony is scheduled to be held on the opening day! Date: 2026/8/1 (Sat) *Schedule Location: In front of the entrance to “San-X Paradise” Participation: free *Details will be announced on the San-X Paradise special site at a later date.

** [Area Overview] ** Name: “San-X Paradise” Opening date: 2026/8/1 (Sat) Area: Approximately 6,500 square meters Official X: https://x.com/sanxparadise Special site: https://www.fujiq.jp/special/sanxparadise

■Concept The concept of “San-X Paradise” is “character x healing x amusement park = chemical change in 'kawaii'”! By combining many characters with the thrilling excitement of an amusement park, we aim to be an area where you can enjoy a sense of immersion into a special world. Starting with “Rilakkuma,” “Sumikkogurashi,” “Tarepanda,” “Nyan Nyan Cat,” and new characters that have appeared in recent years, etc., there will be a large gathering of San-X friends ♪ It is planned to be a structure that both children and adults can enjoy.

**■ What is “San-X Universe”? ** With the magic of San-X's Yosei, friends with rich personalities crossed the world and were filled. The design intersects nostalgia and freshness, and from long-loved characters to new friends, we deliver moments where smiles spill out while being close to you. Why don't you feel the little magic that softly unravels your heart with the San-X girls?

[Contact] Fuji-Q Highland Co., Ltd. Email: highland@fujikyu.co.jp Reception hours: 9:00 to 17:00 *Same as business hours