San-X Universe x Recardent collaboration campaign started ♪

The gum brand “Ricardent” of Mondelez Japan Co., Ltd. and San-X Universe, where popular San-X characters “Rilakkuma” and “Sumikkogurashi” are gathered, have collaborated! A gorgeous campaign to win original goods will begin on 2026/5/14 (Thursday) ♪

If you purchase an eligible product from Recardent and apply on LINE, you will win a Rilakkuma Yasumikko Gurashi plush toy set, electric toothbrush+original mug, and Quo Card Pay worth 2000 yen by lottery.

Furthermore, if you purchase the target product at the store, there will also be a campaign where everyone can receive an “original A4 clear file” on the spot! *Depending on the store, A4 clear files may not be available.

If you apply for Dental and Mouth Health Week (6/4 to 6/10), your chances of winning are doubled ☆

Application period: 2026/5/14 (Thu) 10:00 to 7/9 (Thu) 23:59 How to apply: Add the official Recardent LINE account as a friend, submit a receipt image after answering the questionnaire, and apply. Target products: All Recardent products (*Recordent Advanced is not eligible)

[Prizes] 100 yen (tax included) 1 unit purchase course: Quo Card Pay 2,000 yen worth (200 people)

500 yen (tax included) 1-pack purchase course: plush toys to choose from (10 people per course) Rilakkuma plush toy A course (Rilakkuma & Kiiroitori) Rilakkuma plush toy B course (Korilakkuma & brown bear) Sumikkogurashi Plush Toy A Course (Shirokuma & Neko & Penguin?) Sumikkogurashi Plush Toy B Course (Tokage Tonkatsu & Ebifurai no shippo)

1,000 yen (tax included) 1 unit purchase course: Philips Sonicare 5300 series HX7108/06 & collaboration original mug (15 people)

During the campaign period, those who purchased a specific number of Recardent products at target stores will receive 1 “Recardent x San-X Original A4 Clear File (3 types in total)” on the spot. *Depending on the store, A4 clear files may not be available.

Implementation period: 2026/5/14 (Thursday) ～ ※It will end as soon as it runs out How to obtain it: Purchase 3 sticks of Recardent gum (or 1 bottle gum or pouch gum) at the target supermarket/drugstore. Design: A design drawn exclusively for this campaign.

■Campaign Details and Inquiries Please check the special campaign site below for details. https://www.recaldent-gum.com/sanx-uv/

[Contact] “Keep your teeth strong and healthy, Recordent habits! “Forever Smile Campaign” Secretariat Email address: recaldent_sanxuv@mdlzjapan.com Secretariat response period: 2026/5/7 (Thu) to 2026/8/7 (Fri), 10:00 to 17:00 excluding Saturdays, Sundays, and holidays