Fuji-Q Highland x San-X new information ♪

What is the name of the new San-X area born in Fuji-Q Highland “San-X Paradise” has been decided! Also, it has been decided that it will open in the summer of 2026 ♪ At the same time, the area logo and new key visuals will also be unveiled for the first time!

“San-X Paradise” is a themed area with an area of about 6,500 square meters, and was born on the site of an old facility once called “Mini Fuji” in Fuji-Q Highland. It is the only outdoor theme park in the world that has attractions, restaurants, shops, etc. where you can experience the world view of the characters from the San-X universe in a perfect location overlooking Mt. Fuji.

The new key visuals to be released this time express how characters wearing original costumes from “San-X Paradise” welcome customers in a new area where the excitement of the amusement park and “healing” coexist. Also, various characters will appear in the area, including “Rilakkuma” and “Sumikkogurashi”!

Official X: https://x.com/sanxparadise Special site: https://www.fujiq.jp/special/sanxparadise

Name: “San-X Paradise” Opening date: Summer 2026 Area: Approximately 6,500 square meters Location: 5-6-1, Nishihara, Fujiyoshida, Yamanashi 403-0017 Business hours: Same as Fuji-Q Highland business hours Annual holidays: irregular access: By car... Approximately 80 minutes from Shinjuku on the Chuo Expressway, next to Kawaguchiko IC Approximately 90 minutes from Tokyo via Tomei Expressway/Gotemba IC or Higashi-Fujigoko Road Bus... From Shinjuku, take the express bus for about 100 minutes and get off at Fujikyu Highland Train... Transfer to the Fujikyu Line at Otsuki Station on the JR Chuo Main Line and get off at Fujikyu Highland Station Approximately 50 minutes from Otsuki Station

The concept of “San-X Paradise” is “character x healing x amusement park = chemical change in 'kawaii'”! By combining many characters with the thrilling excitement of an amusement park, we aim to be an area where you can enjoy a sense of immersion into a special world. Starting with “Rilakkuma,” “Sumikkogurashi,” “Tarepanda,” “Nyan Nyan Cat,” and new characters that have appeared in recent years, etc., there will be a large gathering of San-X friends ♪ It is planned to be a structure that both children and adults can enjoy.

With the magic of San-X's Yosei, friends with rich personalities crossed the world and were filled. Designs where nostalgia and freshness intersect, from long-loved characters to new friends, We will deliver a moment where a smile spills out while snuggling up to you. Why don't you feel the little magic that softly unravels your heart with the San-X girls?

We will continue to deliver information sequentially in the future, Please pay attention to “San-X Paradise” ♪

Official X: https://x.com/sanxparadise Special site: https://www.fujiq.jp/special/sanxparadise

[Contact] Fuji-Q Highland Co., Ltd. Email: highland@fujikyu.co.jp Reception hours: 9:00 to 17:00 *Same as business hours