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Events & Campaigns

2026/03/06

“Sumikkogurashi” x “Whitey Ume” spring collaboration has been carried out!

An annual collaboration between “Sumikkogurashi” x “Whitey Ume” where you can enjoy the world view of “Sumikkogurashi.” This time, which is the fourth installment, spring decorations will be carried out from 2026/3/13 (Friday) to 4/13 (Monday)!

“Sumikkogurashi” x “Whitey Ume” spring collaboration has been carried out!

■ “White Ume and Sumikko Gurashi's Pokapoka Cherry Blossom Viewing” Decor Overview In this decoration, on “Izumi no Hiroba,” “Sunny Terrace,” and “FARURU Passage” in Whity Umeda “Sumikkogurashi” and spring decorations adorn the square.

■Period: 2026/3/13 (Fri) to 4/13 (Mon) ■Venues: “Izumi no Hiroba,” “Sunny Terrace,” “FARURU Passage,” etc. ※Admission is free. Whitey Ume cannot be viewed at night to early in the morning when the museum is closed.

** [Fountain Square] ** A spring spring square full of cherry blossoms. Sumikko and the others were warmly invited, and they were so sleepy! Spread out your leisure seat and enjoy a relaxing spring moment as if you were watching the cherry blossoms together.

** [SUNNY TERRACE] ** Sumikkogurashi's “Tail” will be available exclusively at Sunny Terrace! In a space with gorgeous spring decorations such as cherry blossoms in full bloom, a star-shaped stage, and giant flowers, There is also a cute photo spot where you can take pictures with your tail. Be sure to take a picture of your memories with Sumikko!

** [Passage between FARURUs] ** On the passageway between FARURUs, you can enjoy a friendly spring space Ta by cherry blossoms and colorful flowers. Sumikko and the others sit around with cherry blossom petals on their heads, and enjoy cherry blossom viewing by climbing on cherry blossom branches and spreading out leisure sheets...? If you take a peek, you'll find a variety of cute figures. There are also small photo spots scattered around, so you can enjoy taking pictures with Sumikko and the others!

■Original goods gift

・SNS Campaign Limited to 140 people will receive an exclusive “Whity Ume x Sumikkogurashi” original umbrella marker for this event! ① X Application period: 2026/3/6 (Fri) to 3/12 (Thu) Terms of participation: Follow Whitey Ume Official X (@whityumeda) & repost the specified post Number of winners: 40 people by lottery ② Instagram Application period: 2026/3/13 (Fri) to 4/13 (Mon) Conditions of participation: Follow Whitey Ume's official Instagram (@whityumeda), take a picture of Christmas decorations inside Whitey Umeda within the period, and post with “#whiteyspring2026” Number of winners: 100 people by lottery

Please check the official Whitey Ume website for details.

・ORIGINAL BOTTLE GIFT CAMPA Limited to 140 people will receive an original bottle of “Whitey Ume x Sumikkogurashi” limited to this event!

Venue: Izumi no Hiroba Date and time: 2026/3/27 (Fri) and 3/28 (Sat), first 70 people each day Every day from 12:00 ※Ends as soon as it runs out

Gift conditions: Receipts for use at each Whity Ume store from 2026/3/13 (Friday) to the day of the event Present a receipt worth 1,500 yen or more (tax inclused/can be combined) *Some stores are not eligible

For more information on other events It will be posted on the official website and SNS of Whitey Ume from time to time ♪ We look forward to seeing all of you there!

▼ Whitey Ume official website https://whity.osaka-chikagai.jp/event/160 ▼ Whitey Ume Official X https://x.com/whityumeda ▼Official Instagram https://www.instagram.com/whityumeda/

“About Whitey Ume” Whity Ume is located in a huge terminal where Osaka Metro, JR, Hanshin, and Hankyu are concentrated. The underground shopping mall, which has been nicknamed “Umetica” since it opened in Showa 38, has now been renamed “Whitey Ume,” which imaged a white town. From the center, where food, drink, sales, services, etc. are available, there is “mikke” and “FARURU,” which gathers fashion etc. that entertain customers on the west side as a gateway to Whitey Ume, “Petit Chan,” which gathers cosmetics, miscellaneous goods, services, etc. on the north side, and “NOMOKA” in bar district on the east side. Izumi no Hiroba, famous as a meeting spot, entertains people who gather in the square with the “WaterTree” lighting that changes depending on the season and time. ・Location: Umeda underground shopping mall, Komatsubara-cho, Kita-ku, Osaka-shi

[Contact] Whity Ume Campaign Office (within Universal Horticulture Co., Ltd.) Phone: 080-2436-9912

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