Produced by San-X! The second Kumamon plush toy series will be released

The second plush toy series by Kumamoto Prefecture Sales Manager and Happiness Manager “Kumamon” produced by San-X will go on sale from 2026/3/7 (Sat) when “Kumamon Birthday Festival Week” starts ♪ Also, starting today, we will start making reservations on the Kumamon Square EC site ☆

Last year, Kumamon celebrated the 15th anniversary of its debut, and when they released 2 types of stuffed animals made by San-X, they were temporarily sold out, so they were very popular! In response to this response, it has been decided that the 2nd “Face Key Holder” and “Face Magnet” will be released ☆ This time, Kuma will be sold for a limited time at “Kumamon Square” and “Kumamon Square EC” ♪

We will start accepting reservations today on Kumamon Square's EC site! Those who made a reservation by 3/5 (Thu), or those who purchased at Kumamon Square during the period from 3/7 (Sat) to 15 (Sun), and those who purchased at the Hanabatake Square “Kumamon Square Booth” from 3/14 (Sat) to 15 (Sun) will receive a bonus postcard on a first-come, first-served basis ♪

Kumamon Square EC site: https://store.kumamon-land.jp/

Release date: 2026/3/7 (Sat) (Left) Kumamon Square Limited Face Keychain “Kumamon” Sales price: 1,700 yen (tax included) (size: approx. H80 x W95 x D85 mm) (Right) Kumamon Square Limited Edition Face Magnet “Kumamon” Sales price: 1,500 yen (tax included) (size: approx. H55 x W75 x D65 mm)

My name is Kumamon. It was born after the opening of all Kyushu Shinkansen lines in 2011/3. My job is to find surprises and happiness close to me, Let everyone in the whole country know about it. I want everyone to know more and more about Kumamoto, which I love, I'm going to see him more and more from now on! Thank you for your continued support for Kumamoto and me, which is full of charm!

An activity base for “Kumamon,” which flies around the country as a sales manager and happiness manager in Kumamoto Prefecture. The stage is held regularly as a “place where you can meet Kumamon.” Highlights include exhibits related to Kumamon that can only be seen here, AR content, and original goods. The museum is visited not only from Japan, but also from overseas, including Asian countries such as China, Taiwan, Hong Kong, and Thailand, and has now grown into one of the best tourist spots in the prefecture. The number of visitors reached 4 million in 2025/4.

[Address] Tetria Kumamoto Building 1st Floor, 8-2 Tetorihoncho, Chuo-ku, Kumamoto-shi [Business hours] 10:00 to 19:00 [email address] infokumamonsquare@gmail.com [Homepage] https://kumamon-land.jp/squares/ 【SNS】X (@kumamonsquare) https://x.com/kumamonsquare Kumamon Square [Official] - YouTube https://www.youtube.com/playlist?list=PL8AHg6vdz1U3Edr_auSomqiBZdedFspUn instagram (@kumamonsquare) https://www.instagram.com/kumamonsquare/

ⓒ 2010 Kumamoto Kumamon