The second book “Life with Rilakkuma” is now on sale! Campaigns too ♪

“Life with Rilakkuma in HAWAII” is now on sale with popularity from 2026/2/20 (Friday)! “Life with Rilakkuma” is a series project posted on Rilakkuma's official Instagram. It's a content where you can enjoy taking pictures as if you were living with Rilakkuma and the others. This is the second photo book, following the book “Life with Rilakkuma,” which was released in 2024/3.

In “Life with Rilakkuma in Hawaii,” “I” and Rilakkuma and the others jump out of everyday life and go on a trip to Hawaii! We will deliver all new shot cuts that can only be seen in photo books.

Starting with Rilakkuma, Kiiroitori, Korilakkuma, and Charoikkuma have appeared as characters. We all go to the beach, eat delicious food, and do hula dancing...!? No matter where you go, Rilakkuma remains the same, and you can relax and unwind.

Also, to commemorate the release of the book The implementation of the “Rilakkuma Souvenir Campaign” has also been decided!

5 people will be selected by lottery from among those who participated in this campaign on SNS With Rilakkuma posing stuffed animals Hawaiian cookie shops introduced in this book From “Big Island Candies” I will give you 1 box of cookies as a set ♪

In this book, I'm shooting using the Rilakkuma posing plush toy series, If you win the campaign, the same Rilakkuma as the photo book will come to Cha house!

[Gift content] ★ 1 Rilakkuma Posing Plush Toy (Rilakkuma beside you) ★ 1 box of “Big Island Candies” cookies (Assorted Island Shortbread Combo)

[How to participate in the campaign]

1. Hey ~ Editorial Department X account < [@nene_chara] (https://twitter.com/nene_chara)＞をフォロー
2. Purchased “Life with Rilakkuma in Hawaii” (Part 2) and Photographed the covers of 2 volumes of the previous work “Life with Rilakkuma” (Part 1) and published
3. The specified hashtag “#リラ暮らしハワイ感想」をつけて本の感想を投稿

[Application period] Scheduled from 2026/2/20 (Fri) to 5/29 (Fri) *Depending on application status, there is a possibility of extension etc. *Please check the official X account of the Editorial Department for details and the latest information.

Shufuto Seikatsusha ~ hey ~ Editorial Department Official X is here ▽ https://twitter.com/nene_chara

Memories of our trip to Hawaii, which we all spent together, are presented in pictures and words. Please take this opportunity to participate in the campaign, Please pick up a souvenir from Rilakkuma ♪

“Life with Rilakkuma in Hawaii” Released on 2026/2/20 (Fri) 1,430 yen (tax included) Shufuto Seikatsu-sha

Click here for details ▽ https://www.shufu.co.jp/bookmook/detail/978-4-391-16675-0/

Post “Life with Rilakkuma” from Rilakkuma's official Instagram▽ https://www.instagram.com/rilakkuma_sanx_official/

♪ First-time purchaser benefits and panel exhibitions are also underway ♪ https://www.shufu.co.jp/topics/detail/491239/

♪ The first “Life with Rilakkuma” is also on sale ♪ By all means, enjoy living with Rilakkuma by combining the 2 books. https://www.shufu.co.jp/bookmook/detail/978-4-391-16147-2/ “Life with Rilakkuma” 1,430 yen (tax included) Shufuto Seikatsu-sha

[Contact] Shufuto Seikatsu-sha 03-3563-5121 (Shufuto Seikatsu Co., Ltd., Sales Department) Reception hours: 11:00 AM to 5:00 PM (weekdays only)